project Neon Soul

Case study

Problem

Create a strong, immersive, and instantly recognizable musical visual identity capable of transforming a fictional album into a true brand experience.

Research

An exploration of futuristic pop aesthetics , music packaging, and collector’s editions to define a visual universe that blends light, the cosmos, luxury, and neon aesthetics.

Solution

Conceive Neon Soul, a fictional artistic identity for Dua Lipa, built around a cosmic, luminous, and premium universe.

The artistic direction combines a palette of purple and magenta, neon effects, holographic textures, otherworldly landscapes, and editorial portraits to create an identity that is at once futuristic, sensual, and immersive.

Application

Adaptation of the concept across various elements of the collector's edition: vinyl sleeve, colored vinyl, CD, booklet, interior artwork, track list, and product presentation.

Each element uses the same visual style to create a cohesive experience, from the physical object to the editorial universe.

Art Direction · Branding · Packaging · Editorial Design · Art Direction

Personal and conceptual project—not affiliated with Dua Lipa or her team.